Terms of Service

Last updated: [date]

DRAFT for review. A starting draft, not legal advice. These terms — especially billing, refunds, IP licensing from Pendleton Global, and liability — must be reviewed by a solicitor before publishing.

These terms govern your use of the Business Waterwheel™ AI Coach and this website, provided by Business Waterwheel Limited ("we", "us"). By creating an account or using the service, you agree to them.

1. The service

We provide AI-powered business coaching based on the Business Waterwheel™ methodology, with optional human coaching via the Gold tier. The service offers general business guidance to help you make your own decisions. It is not legal, financial, tax, accounting or other professional advice, and we don't guarantee any particular result.

2. Your account

You must be 18 or over and using the service for a business. Keep your login details secure; you're responsible for activity on your account.

3. Plans, pricing and payment

4. Acceptable use

You agree not to misuse the service — including no unlawful use, no attempts to disrupt or reverse-engineer it, and no sharing of your account.

5. Intellectual property

The Business Waterwheel™ methodology and related materials are proprietary to [Pendleton Global] and licensed to us. We grant you a limited, personal, non-transferable licence to use the service and its outputs for your own business. You may not resell or redistribute the methodology or content.

6. Your content

You keep ownership of the business information and documents you provide. You grant us the licence needed to process them to deliver the service, as described in our Privacy Policy and AI page.

7. Disclaimers and liability

The service is provided "as is". To the extent permitted by law, we exclude implied warranties and are not liable for indirect or consequential loss, or for decisions you make based on the coaching. Nothing in these terms limits liability that cannot be limited by law. [Confirm liability cap with your solicitor.]

8. Ending the agreement

You can stop using the service and cancel anytime. We may suspend or end access if these terms are breached.

9. Changes

We may update these terms; we'll post changes here and, for material changes, let you know.

10. Governing law

These terms are governed by the laws of England and Wales, and the courts of England and Wales have exclusive jurisdiction.

11. Contact

[[email protected]]