How we use AI

We're an AI coach, so we think it's only fair to be upfront about how the AI works, what it's good at, and where its limits are.

Last updated: [date]

DRAFT for review. This transparency page builds trust and sets expectations. Confirm the specifics (AI provider, training terms, human-escalation process) and have it reviewed alongside your Privacy Policy and Terms.

What the AI does

Your coach uses AI to apply the Business Waterwheel™ method to your specific business. It draws on the profile, assessment answers and documents you provide, remembers your past sessions, and gives you personalised, prioritised guidance — rather than one-size-fits-all answers.

What it isn't

It's a coach, not a professional adviser. It does not provide legal, financial, tax, accounting or medical advice.
It can be wrong. AI can make mistakes or miss context, so please sense-check anything important before you act on it — big decisions are yours to make.

A human is always part of the journey

When your business is ready for dedicated human guidance, the Gold tier connects you to a real Pendleton Partner, briefed with your coaching history. If something needs a person sooner, you can reach us at [[email protected]].

Your data and the AI

Your business information is used to coach you — nothing else.
It is not used to train third-party AI models. Our AI processing is provided by [AI provider] under terms that [confirm — e.g. prohibit training on your data].
Your data is stored in the UK. Full detail is in our Privacy Policy.

How we improve the service

We improve the coaching over time [describe — e.g. by refining the method and prompts, and reviewing aggregated, anonymised usage], without using your identifiable business data to train external models. [Confirm your exact approach.]

Questions

Email [[email protected]] and we'll be glad to explain.