Start free. Then lock in founding-member pricing for life.

[ Figures per Marketing Plan Issue 3 — confirm current, and confirm the founding-member cap, before publishing. ]

Free Assessment

£0
  • 15–20 questions
  • Personalised growth-gap report
  • No card required
Take the free assessment
Founding member — locked for life

Bronze — your AI coach

£47 / month

for the first 500 founding members · £97/month after

  • The full 20-module Business Waterwheel™ framework
  • Persistent memory · 24/7 · progress tracking
  • Lifetime price lock for founding members
Take the free assessment

Most owners start with Bronze. But if you already know you want deeper, faster coaching, Silver is the natural next step — register your interest and we'll tell you the moment it opens.

SilverFrom Dec 2026
£247 /mo founding · £297 standard
  • Everything in Bronze
  • [Longer sessions & more questions per month]
  • [Priority responses]
  • [Quarterly deep-dive reviews]
Register interest
GoldBy invitation, mid-2027
£997 /mo
  • Everything in Silver
  • A dedicated human Pendleton Partner
  • [Monthly 1:1 sessions & direct messaging]
  • [Personal accountability check-ins]
Register interest

A human business coach costs £800–1,000/month. Bronze starts at £47.